You can purchase an “InMail” package from LinkedIn which will allow you to send up to 50 messages per month for $50 USD each month ($30/month if paid annually). However, there are several ways around this problem: Therefore, if you want to contact someone on LinkedIn but don’t know their email address, chances are they won’t see your message unless they happen upon it while browsing the site themselves. With the changes made by LinkedIn in 2018, it is no longer possible to send messages directly through the platform itself (without using InMail). To do this, you’ll have to use LinkedIn’s InMail feature or a third-party app like HubSpot. Once you’ve built up some connections within these industries, it’s time to start generating leads. If possible, try to connect with someone at each company so that you can send them messages directly instead of using LinkedIn’s generic InMail feature (more on this below). To do this, simply go through your list of connections and follow people who work in industries that may have need of legal services (e.g., real estate agents). Once you’ve created your company page and optimized it for search engines, you’ll want to start building relationships with other professionals on the platform. Use keywords related to your industry, location, and practice areas to increase visibility. You can use LinkedIn’s SEO tool or a third-party app like Moz or SEMrush to do this. Once your company page is set up, be sure to optimize it for search engines so that it will be easier for potential clients to find. Showcase client testimonials or awards you’ve won.Link to your website and other social media pages.Write a brief overview of your firm and what you do.Make sure to include a good profile picture and header image.Here are some things to keep in mind when creating your company page: This page will serve as your home base on LinkedIn, and it’s important to make sure that it’s complete and accurate. The first step in using LinkedIn for your law firm is to create a company page. You can also explore our legal marketing courses to advance your digital marketing skills. Let’s take a closer look at some of the most important things to keep in mind when using LinkedIn for your law firm. Promoting your firm’s services and events.Įach of these uses is important, and each law firm will have its own unique approach to LinkedIn based on its goals and needs.Building relationships with other lawyers and professionals.LinkedIn can be used in a number of ways by law firms. Final thoughts on law firm LinkedIn strategies.Run LinkedIn ads to your target audience.Share and post content on a regular basis.Join and engage in LinkedIn legal groups.In this week's training video, I have a 7 step plan for beginners (or even seasoned pros) to start attracting clients quickly. With a plan, the ability to attract clients will happen quicker. It would be wise for anyone just starting on LinkedIn to have a strategy for client attraction instead of guessing or trying to figure it out on their own. Of all the social platforms, LinkedIn has the most professionals who are in a business mindset when using the social site. Yet, LinkedIn is perhaps the most valuable resource to find new clients. The more people you know, the more opportunities you'll have.Īnd while these may sound obvious, the number of people who do them correctly is very small. Connect with as many potential clients as possible. Use keywords in your profile that potential clients might use to find you.ģ. This is your first impression, so make it count!Ģ. ![]() Make sure your profile is complete and up to date. You'll learn how to create a great profile, connect with potential clients, and more! LinkedIn is a powerful networking tool.īut how do you use it to get more clients? These simple steps will help you start getting more leads from LinkedIn today.ġ. ![]() I'll show you how to get started with seven simple steps in this training. By the end, you'll know how to create a great profile, find potential clients, and make the most of your connections. This video will walk you through seven simple steps to help you get started.
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